Research quotes
“If we knew what it was we were doing, it would not be called research, would it?” | ||||||||||||||
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“We don't devote enough scientific research to finding a cure for jerks.” | ||||||||||||||
Bill Watterson quotes (American Author of the comic strip Calvin & Hobbes, b.1958)
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“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is ''What does a woman want?''” | ||||||||||||||
Sigmund Freud quotes (Austrian neurologist and Founder of psychoanalysis. (father of prominent children's psychoanalyst Anna Freud), 1856-1939)
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” | ||||||||||||||
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Research shows that you begin learning in the womb and go right on learning until the moment you pass on. Your brain has a capacity for learning that is virtually limitless, which makes every human a potential genius.” | ||||||||||||||
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“Asked about the power of advertising in research surveys, most agree that it works, but not on them.” | ||||||||||||||
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“I do a great deal of research - particularly in the apartments of tall blondes” | ||||||||||||||
Raymond Chandler quotes (American Writer, author of detective fiction,1888-1959)
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“We don't ask research to do what it was never meant to do, and that is to get an idea.” | |
William Bernbach quotes (American advertising executive, 1911-1982)
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